Hello!
I’m Alberto Yago
I’m Alberto YagoA UX/UI Designer
- UX
- UI
- WEB
- DIGITAL
- ECOM
About Me
I’m Alberto Yago — a Senior UX Designer with over 10 years of experience helping global brands like HP and Mammut craft accessible, high-performing, and scalable digital products.
I specialize in UX strategy, e-commerce optimization, and design system architecture, blending user research, CRO, and accessibility best practices (WCAG 2.1) to drive business growth.
My work is grounded in data-informed decision making, and I actively incorporate AI-assisted tools and behavioral insights to streamline discovery, ideation, and iterative testing. I’ve successfully delivered 140+ UX projects across e-commerce, SaaS, and responsive platforms, with a strong focus on component reusability, consistency, and performance.
I’m deeply experienced in Figma. I thrive in agile, cross-functional environments, collaborating with product managers, developers, and stakeholders across cultures and time zones.
Trilingual (English, Spanish, German). Fully remote-ready and highly autonomous, with a strong mindset for product thinking, system design, and user-centric innovation.
My Skills
UX Expertise
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UX Research (user interviews, usability testing, analytics)
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Wireframing & User Flows
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Prototyping (low & high fidelity)
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Design Thinking
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Conversion Rate Optimization (CRO, A/B Testing)
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Accessibility (WCAG 2.1, ARIA, screen reader testing)
Design Systems & Tools
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Figma (Design Systems, components, variants, tokens, documentation)
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Miro, FigJam, Notion
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Jira, Confluence, Storybook
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Adobe XD, Sketch, Adobe Creative Suite
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HTML & CSS familiarity for dev handoff
- Baymard Certified
Platforms & Experience
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E-commerce UX (PDP, PLP, Checkout)
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SaaS Platforms & B2B Interfaces
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Mobile-first & responsive design
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Agile/Scrum cross-functional teams
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Remote collaboration & async workflows
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Product Discovery & MVP Definition
My Services
Latest Projects
- All
- App
- Creative
- UI
- UX
- Web
Resume
Education
March 2025 – Jul. 2025
Baymard UX Professional
Completed Baymard’s 75-hour professional certification program, focused on advanced UX strategies for digital commerce. Covered 250+ research-based UX guidelines across product pages, navigation, search, cart & checkout, mobile usability, and accessibility. The program included heuristic auditing, UI benchmarking, guideline memorization, and expert-level UX decision-making across the entire e-commerce experience.
Baymard Institute
September 2020 - Nov 2021.
Google UX Design Program (Coursera)
Completed 7 courses, developed by Google, that include hands-on, practice-based assessments and are designed to prepare for UX roles and complete the design process from beginning to end: empathizing with users, defining theri pain points, coming up with ideas for design solutions, creating wireframes and prototypes, and testing design to get feedback
Google - Coursera
September 2019 - May 2020.
UX/UI Design Specialization
Online Specialization Course taken in the Califoria School of Arts. I enhanced my UX/UI skills in fields such as UX research, testing, Interaction and prototyping at an advanced level
California School of Arts (USA/Online)
January 2015 - 2015 March.
Digital Marketing Bootcamp
Advanced digital marketing program offered by Google in fields such as SEO, SEM, Analytics, Social, Mobile and E-commerce
Google & IAB (Univ. Barcelona)
January 2011 - 2011 October.
Graphic design & Arts
Graphic Design and Visual Arts Course during this 1 year exchange experience at the University of Maringá in Brasil
Univeristy of Maringá (Brasil)
September 2009 - 2010 August.
International Business
International Business specialization during this 1 year exchange experience at the University of Munich in Germany
University of Munich (Germany)
September 2007 - 2012 July.
Degree in Graphic Design & MKT
Degree in advertising, graphic design and marketing at the University of Alicante. My main area of specialization was Graphic Design and I gained different student awards during my student career.
University of Alicante (Spain)
Experience
Jul 2023- Present.
Mammut Sports Group AG
Currently working as UX designer for the e-com platform of the Swiss brand Mammut Sports group. Responsible for: benchmarking, wireframing and designing intuitive and user-friendly interfaces. Leading
UX Designer (Remote)
Nov 2021- 2023
HP
Worked fulltime as an UI/UX designer for the HP Store worldwide (Americas, EMEA, APJ) as part of the HP UX Team WW. Involved on a wide range of e-commerce projects focused on the PDP, PLP as well as AB testing, Research and Design System support. Using Figma, Jira and Miro as main working tools on a daily basis
UI/UX Designer (Remote)
March 2016- Present.
Puntto Digital Solutions
I am the founder, designer & digital lead of this creative studio conceived to become a 360º solution for today’s digital needs.
Founder & Digital Lead (Remote)
October 2019- 2021
Belta & Frajumar
Digital designer on a contract basis for a leading international furniture company. I lead the entire design project of the new e-commerce platform of the company.
Digital Designer (Remote)
March 2017- 2017 November.
The Safety Supply Company
I was responsible of designing the new E-Commerce Platform of one of the biggest retailers in the UK for PPE and Safety Equipment
UI Designer (Lodon/Remote)
April 2015- 2016 April.
Silverpoint Leisure
I worked as a UI designer & marketing specialist in a global British holding headquarter in London and Tenerife (Spain). Was responsible for a large variety of projects related to the world of graphic design, web design and digital marketing.
UI Designer (Tenerife/London)
November 2013- 2014 October.
Cultrix Media
I worked as a UI/Mobile designer in a Norwegian company based in Alicante, Spain. In this company I was part of a multinational creative team. My role was to create innovative responsive design solutions for a wide variety of Norwegian companies.
UI Designer (Olso/Alicante)
Testimonials
Mike Barry
Senior Designer at Indeed.com
I worked with Alberto for one year at Cultrix Media. During this time we were a part of graphic design, web design, and mobile projects. Alberto is an utmost professional, and showed great originality and impressive creativity in his work. His command of the English language (and others) is incredible. With a great personality, both professionally and personally, I highly recommend Alberto to any organisation
Jaime Falomir
CEO at Doouble Motion
Great professional, versatile and very talented designer. It is a real pleasure work with Alberto.
Emmanuel Mendes
Digital Marketing Manager at TSR
Highly recommend! Hardworking person, with knowledge in analytics and always open to learn more. Never afraid in trying something new and asking questions. Great UI skills. Was fantastic working with you.
Lorna Campbell
Head of Communications at Abbott World Marathon
Alberto was part of my volunteer team for press operations at Rio 2016. His role was in the press tribune area where they were to ensure all media were well looked after and able to do their jobs effectively. Alberto is a good communicator and very enthusiastic about sport. He was willing to work within the volunteer team and get the job done each day
Certificates
Wanna Start Work with me?
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